The following list of style guide items has been compiled from our recent work. Style guides are between 20 and 30 pages long and are supported by a large number of example documents that can be downloaded and used across the company. Once the main style guide is reviewed and up-dated, any additional material can be created. The style guide and all the documents, logos, photographs, diagrams, colour palettes, typographies etc need to be held electronically. Policies around access and editing or adding to the documents need be put in place to avoid confusion.
Page 2 - contents page
Page 3 - introduction
Page 4 - master logo and logo clear space
Page 5 - alternative logos
Page 6 - logo - common mistakes
Page 7 - logo icons
Page 8 - primary colours
Page 9 - secondary colours
Page 10 - typography
Page 11 - photography
Page 12 - letter headed paper and continuation sheets (portrait and landscape)
Page 13 - compliments slips and business cards
Page 14 - folder designs
Page 15 - brochure designs
Page 16 - CD covers
Page 17 - adverts
Page 18 - company diagrams
Page 19 - case study designs
Page 20 - PowerPoint presentation templates
Page 21 - Word document report templates
Page 22 - Word document letter templates and continuation sheets (portrait and landscape)
Page 23 - Word document fax header sheet template
Page 24 - Excel spreadsheet templates
Page 25 - email signatures
Page 26 - interior signage
Page 27 - which file formats to use