Milner Company Marketing

Testimonials

I worked with the team at Milner LLP to produce the Digital Music Futures report. They have excellent telecoms market knowledge and rigorous market modelling skills. They worked to tight time scales, produced excellent results and were a pleasure to work with. We are looking forward to doing further work with them.

John White

Publications Director, Portio Research
I was looking to increase my sales pipeline.  Milner LLP took me through a structured review of my target customer segments by interrogating a huge company database.  The programme allowed me to select target customers by industry, geographic location, turnover, and number of employees.  Jonathan Davenport worked in a supportive and reflective way, giving a lot of guidance.  I found it a very valuable exercise and feel confident that the customer leads that were generated are both realistic and manageable.

Kevin Parry

Managing Director, Cogenic
We achieved a great deal at Azure from spinning out of BT to merging with Subex. One of the significant achievements was to build the most recognised brand in our market in less than three years. Nick Milner, Katrina Dixon and Nick Davis deserve the credit for this astounding success.

John Cronin

CEO, Azure Solutions Ltd
Milner LLP, who are working on the marketing for the myUKinfo consortium have helped successfully launch the new national portal for migrant workers.  myUKinfo.com is attracting visitors from across the UK, Europe and beyond.  The progress that Milner LLP and the team has made in terms of achieving the initial project objectives is great.  We are now working with other regions of the UK in order to develop it further by adding local level information and other languages.

Mark Allison

Migrant Workers Programme and Policy Manager, EEDA
Milner LLP carried out a significant piece of market segmentation and modelling work for Airversent.  They worked with us to identify potential segments and calculate the number and size of companies in those segments in the US and in the UK.  In addition to this market intelligence work, they also provided practical support on client presentations and on branding, naming and style guides.  Milner LLP has some very intelligent and friendly people who can work through from large and complex problems through to practical implementations.

Pól Sweeney

CTO, Airversent Inc.
Nick Milner and Jonathan Davenport worked with me and two members of the Mirics leadership team on our Marketing strategy.  They used the Milner LLP audit methodology to help us identify areas of strength and weakness, and then supported us as we sourced additional market data.  Our experience is they work in a well structured, but friendly and collaborative way.

Simon Atkinson

CEO, Mirics Semiconductor
In 1996 I took over responsibility for turning round BT's UK data hardware division, a £40m business with poor financial performance and low market visibility. I brought in Nick Milner to develop the division's market strategy and build our market presence. Within two years revenues had more than doubled, financial performance was sound and our brand was recognized across the UK. Nick combined a strong grasp of market strategy with a real talent for putting strategy into practice. He is without doubt one of the most talented marketers it has been my privilege to work with.

Dr Steve Brady

General Manager, Data and Information Services, BTUK, BT Jul 1996 - Nov 1998
Nick Milner has been working with me since his company was founded. He has been a key person in helping me establish a business model for a new business division. Nick has provided me and the Executive team with strategic and practical advice on a range of issues from corporate messaging to web site design. I value his experience and insight and would recommend him to others looking at new areas to grow their company's value.

Clive Eminson

Executive Chairman, Apollo
Milner LLP has been our longstanding marketing partner. They built us a very extensive global market model, structured our competitor analysis and helped us measure our market share. Milner LLP has also organized most of our operational marketing from exhibitions, and PR, to web presence and collateral. They are a highly skilled and professional company, whose advice I seek and trust. I particularly valued Nick Milner's recent contribution and support in our success in winning the Queen's Award for Enterprise 2009.

Dave Woods

CEO, ThorpeGlen Ltd
Milner LLP carried out detailed benchmarking of seven of the UK's leading Science Parks for us and combined these findings with our internal situation to produce a two-day Strategy Workshop for the leadership team. They managed and led the workshop extremely well and produced a very useful final report. The workshop and report provided the basis for a complete reassessment of our activities and direction and Milner's input helped us significantly with our thought processes.

Dr David J Hardman MBE

Managing Director, Birmingham Science Park, Aston
I have worked with Nick Milner and the marketing team at Azure for more than three years. I have seen them use the annual Analysys Research to build an international thought leadership programme and the credibility of the brand.

Danny Dicks

Analysys
Milner LLP built us a model to identify the best countries in Europe, Middle East and Africa for our mobile backhaul technology. The model combined a variety of demographic, economic and telecoms market data. Milner LLP synthesized all of this information for 122 countries to give us a ranked list of the most attractive target customers. This was a very professional project and they worked with us in a friendly and collaborative way.

Björn Krylander

CEO, Cambridge Broadband Networks
I refer to what Nick Milner did at Azure as an example of how to build a company's presence in the telecoms market. Four years ago, Azure was largely unknown. Now the company is known and respected the world over. He has shown the power of effective marketing by putting Azure on the telco map.

Dr Graham Carey

President of the Global Billing Association, Marketing Director, Portal EMEA
We were delighted with the two-day corporate strategy workshop that Nick Milner designed and ran for the Wireless Access Division at Arqiva. Through a series of face to face meetings with all seventeen attendees prior to the workshop he built up a detailed understanding of our current situation and requirements. During the workshop, the senior management attendees made a series of short presentations within a formal strategic structure and carried out syndicate exercises. Nick Milner pulled together all of the material from the workshop very quickly. The output was a very clear summary of our main strategic priorities and we are using the material already.

Alastair Davidson

Director of Strategy, Marketing and Business Development, Wireless Access Division, Arqiva
We asked Milner LLP to independently review a BT unit and give us market recommendations for its future. Within a month, Milner LLP gave us a report outlining the key market forces, the market size, competitor positioning, four commercial options and an estimate of the unit's market value. I was very impressed with their ability to analyse the market and the clarity of their options and recommendations.

David Belcher

Head of Corporate Venturing, BT
Nick Milner positioned Azure as a very high profile company in a valuable market sector which contributed significantly to its substantial valuation in 2006. I believe Nick really understands how to identify and develop value in a company.

Andrew Garman

Managing Partner, New Venture Partners LLC
After Subex acquired Azure Solutions, we used Milner LLP to work on our Thought Leadership program with significant success. We subsequently transferred our Public and Media Relations for Europe, Middle East, Africa and Asia to Milner LLP and they increased our coverage and helped us deliver £1million of PR coverage in a year. They are great people to work with and they deliver excellent results.

Sudeesh Yezhuvath

COO, Subex Ltd
Nick Milner has an exceptional reputation with businesses and investors in the telecoms industry in which CIP works. He and his associates gave clear, professional, experienced-based advice on business modelling, business plan creation, and on the inter-personal aspects of business negotiations, which we found invaluable. The two-day strategy workshop for the senior management at the outset of our relationship really helped us structure our thinking. I have no hesitation in recommending Milner LLP most highly.

Stephen G Holton

CEO, CIP Technologies Ltd
There is a lot for high technology businesses to learn about marketing. Nick Milner presented some of the main findings from his research into the Marketing Secrets of Silicon Valley at the recent Sagentia-organised InnovationMartlesham event. He distinguished between the "traditional" marketing associated with major consumer goods companies (e.g. Gillette, P&G, etc.) and the marketing that typifies the success of Silicon Valley. I found the presentation -- and Nick's insights -- to be a great stimulus and I used some of the insights in a Sagentia project within days. The Milner LLP company has a great reputation and I can personally see why.

Antony Hurden

InnovationMartlesham team, Sagentia Ltd
Our company had produced a variety of print and electronic customer facing material over the last six years. We asked Milner LLP to review the consistency of the key messages and tell us where it could be improved. In conjunction with feedback from their interviews of the board and senior management team, they gave us a very detailed analysis of our collateral and recommended changes. Following on from the collateral analysis, they gave us some very useful input into our market size forecasts.

Simon Muderack

COO and Founder, Tribold Ltd
Nick Milner helped us design and run our Strategy and Prioritisation Conference.  We found his suggestions and experience in designing the agenda and syndicate exercises particularly helpful.  Nick facilitated our Conference in an expert and friendly way and quickly produced a single report based on all the presentations and syndicate exercises from the Conference.  The informal feedback from the attendees has been very positive.

Charles Jenne

Director of Policy, Spectrum Policy Group, Ofcom
Nick Milner was a driving force in building Brightstar's brand and reputation globally.

Harry Berry

Head of Brightstar, BT's Corporate Technology Incubator
I really value Nick Milner's opinions on the re-branding and positioning work that we have done at the Global Billing Association. He is one of those rare people who really understands strategic marketing and what practical steps need to be done to deliver an improved market position.

Alex Leslie

CEO, Global Billing Association