Deep Analysis
For investors reviewing new companies, we have carried out deep analysis of the target market (its size, growth, pricing and structure) and the state of competition. For emerging market, we work on helping to define the market and will often review adjacent market sectors. In all cases, we provide a quantitative model with a series of sourced or supported assumptions. The output of this work is material to support a go-no go decision.
Healthcheck
For companies who are already trading our portfolio is broader. Some investors, Boards or CEOs request our "healthcheck" to gain an additional, independent view of how the company would score for value in its market sector and compared to other sectors. We would look at brand and reputation, market visibility, as well as looking at the company's market position and market share.
Booster Programmes
Where companies already have the strategic market positioning perfected/under control/refined, we have a series of booster programmes which accelerate the growth in the company's brand, reputation and value. Each programme has a measurement component that the investors, board or CEO can use to judge progress, watch competition and direct management.